Uncommon / Ogilvy / McCann / MRM / Digitas / Wunderman / AnalogFolk / Kitcatt Nohr / TMS
Hello, I’m an award-winning CD / writer with a track-record in creating brand fame with entertaining, engaging, successful, contagious campaigns – some sent ripples through culture.
Social, CX, film, eCRM, loyalty, email, agentic, AI, content co-creation, influencer work, print, OOH and VR.
..............................Approach:
• I help brands earn a place in people's lives:
Entertain, distract or enjoy 5 minutes of fame and you have a chance. Even better if you include something unexpected.
Entertain, distract or enjoy 5 minutes of fame and you have a chance. Even better if you include something unexpected.
• Nurture talent:
And build award-winning teams. Many at top agencies. Also, mentored under-privileged creatives with The Dots and D&AD.
And build award-winning teams. Many at top agencies. Also, mentored under-privileged creatives with The Dots and D&AD.
• Grow potential of each account, and keep an eye on results:
Proud of my track-record on growing creative remits and success for all .
Proud of my track-record on growing creative remits and success for all .
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BIMA UK Digital Hot 100
Awards / finalist: Over 70, including a D&AD Pencil, DMA Golds, Cannes, Effies recognition etc.
Speaker: IPA, ad:tech, Marketing Week, Creative Review, The Guardian
Press: Contagious, Campaign, Metro, Creative Review
Judge: DMA, Cannes Lions Lynx, D&AD New Blood, Creativepool
Awards / finalist: Over 70, including a D&AD Pencil, DMA Golds, Cannes, Effies recognition etc.
Speaker: IPA, ad:tech, Marketing Week, Creative Review, The Guardian
Press: Contagious, Campaign, Metro, Creative Review
Judge: DMA, Cannes Lions Lynx, D&AD New Blood, Creativepool
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Uncommon / Ogilvy / McCann / MRM / Digitas / Wunderman / AnalogFolk / Kitcatt Nohr / TMS
• Uncommon Creative Studio (CX & Integrated Creative Director) 2024 - present.
Award-winning British Airways: for close to 2.5 years I've led, transformed and grown creative for British Airways across the customer experience, from their entire CRM lifecycle to launching and integrating partner loyalty programmes on social, OOH and press (Uber, Sainsbury's, Pizza Express, Royal Caribbean and more).
Award-winning British Airways: for close to 2.5 years I've led, transformed and grown creative for British Airways across the customer experience, from their entire CRM lifecycle to launching and integrating partner loyalty programmes on social, OOH and press (Uber, Sainsbury's, Pizza Express, Royal Caribbean and more).
DMA silver and bronze.
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• MRM McCann / McCann 2022 - Dec 23
Writer / CD – OOH, press, social, CX, CRM / ABM content creation etc. across MIND, NEOM, International Women's Day, Aramco Golf.
Writer / CD – OOH, press, social, CX, CRM / ABM content creation etc. across MIND, NEOM, International Women's Day, Aramco Golf.
Effies Shortlistings.
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• Various agencies 2019 - 21
Freelance writer / CD – creative strategy, copy, brand platforms, manifestos, pitches, social, CX, CRM / ABM content creation etc.
Freelance writer / CD – creative strategy, copy, brand platforms, manifestos, pitches, social, CX, CRM / ABM content creation etc.
Pitch wins: Amazon, Twitter, Google, BT and Marriott Hotels. Multi-award-winning campaigns for FC Barcelona and Marriott's MOXY hotels.
7 awards including several Drum winners.
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The Marketing Store, (ECD), 2014 - 2018
Modernised work and culture from activation into a multi award-winning social, digital, experiential agency.
• Pitched, won, grew creative including social, film and experiential for adidas, Carlsberg, McDonald’s, Red Bull, Sainsbury’s.
• Took TMS to award recognition including their first D&AD Pencil (adidas). 29 awards / finalists: Effies (McDonald’s), Cannes Lion (Carlsberg), Campaign no. 2 press ad of the year (Carlsberg) etc.
• Led the agency into new disciplines – integrated, social, film, VR, AR work for adidas, McDonald's etc.
• eConsultancy wrote, “Probably the best content strategy” for Carlsberg.
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Digitas, and Kitcatt Nohr (ECD), 2009 - 2013
Transformed Digitas from tech and build to an award-winning, idea and innovation-first agency. Restructured culture to offer more than 'messaging at' thinking.
• Wins: British Olympic Association, Nationwide, Puma, VISA Olympics (with Saatchi & Saatchi).
• Pioneered one-to-one-first integrated campaigns: Nissan CRM x ATL – built creative hubs between TBWA and Digitas across Europe, P&G with Saatchi & Saatchi etc.
• Ensured Digitas grew as a standalone agency while others were subsumed into networks.
• 19 awards / finalists: Cannes Lions Eurobest, Revolution, DMA, Cristal, Cannes Lions Dubai Lynx etc.
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Wunderman (ACD to Group CD), 2003 - 2009
Led the transformation from traditional CRM / DM to digitally led integrated thinking by pioneering digital-first, integrated awareness, acquisition, retention, loyalty creative for Land Rover, Orange, adidas and Motorola.
• Led multi-million pound pitch wins: Land Rover (integrated), adidas, Orange digital CRM, BBC (with Y&R).
Led the transformation from traditional CRM / DM to digitally led integrated thinking by pioneering digital-first, integrated awareness, acquisition, retention, loyalty creative for Land Rover, Orange, adidas and Motorola.
• Led multi-million pound pitch wins: Land Rover (integrated), adidas, Orange digital CRM, BBC (with Y&R).
• Y&R / Wunderman Team Land Rover founder – pioneered CRM x ATL campaigns versus matching luggage executions.
• 24 awards / finalists in 2 years – Cannes Lions, DMA, Campaign recognition.
• Delivered the 1st ever viral to air on BBC1.