CONTAGIOUS IDEAS
Hello, thanks for visiting.
I’m Sav, LinkedIn spells it 'Savage', a toff christened me Zak and someone once beamed, “Nice to meet you Kawasaki”. “Err, which part of this looks Kawasaki?”, I asked. “London born, Greek bred.”
“Bread?”
“No, bred.”
Anyway, I’m an innovative, award-winning idea-first integrated CD / writer with a track-record in creating brand fame with entertaining, engaging, successful campaigns – some sent ripples through culture.
Stacks of social, film, eCRM, CX, content co-creation, influencer work, print, OOH and VR.
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I like to:
• Make people part of the story:
People don't care about advertising so I aim for work that earns the right to play a role – that makes life a little better, whether more enjoyable or useful. Fire up passions and watch ideas self-propel.
People don't care about advertising so I aim for work that earns the right to play a role – that makes life a little better, whether more enjoyable or useful. Fire up passions and watch ideas self-propel.
• Develop creative talent:
And see them head-hunted as they fulfil potential – well, win awards. Many now at leading agencies. Also, I've mentored under-privileged creatives with The Dots and held D&AD portfolio reviews.
And see them head-hunted as they fulfil potential – well, win awards. Many now at leading agencies. Also, I've mentored under-privileged creatives with The Dots and held D&AD portfolio reviews.
• Keep an eye on esults:r
Ultimately, that's how we're judged.
Ultimately, that's how we're judged.
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BIMA UK Digital Hot 100
Awards / finalist: Over 70, including a D&AD Pencil, DMA Golds, Cannes and Effies recognition etc.
Speaker: IPA, ad:tech, Marketing Week, Creative Review, The Guardian
Press: Contagious, Campaign, Metro, Creative Review
Judge: DMA, Cannes Lions Lynx, D&AD New Blood, Creativepool
Awards / finalist: Over 70, including a D&AD Pencil, DMA Golds, Cannes and Effies recognition etc.
Speaker: IPA, ad:tech, Marketing Week, Creative Review, The Guardian
Press: Contagious, Campaign, Metro, Creative Review
Judge: DMA, Cannes Lions Lynx, D&AD New Blood, Creativepool
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• Uncommon Creative Studio (CX / integrated CD) 2024 - present.
Award-winning British Airways: CRM programme – entire customer lifecycle, integrated, social. Award-winning Avios partner campaigns – integrated, OOH, social, press (Uber, Sainsbury's, Pizza Express, Royal Caribbean and more).
DMA silver and bronze.
• MRM McCann / McCann 2022 - Dec 23
Writer / CD – OOH, press, social, CX, CRM / ABM content creation etc. across MIND, NEOM, International Women's Day, Aramco Golf.
Writer / CD – OOH, press, social, CX, CRM / ABM content creation etc. across MIND, NEOM, International Women's Day, Aramco Golf.
Effies Shortlisting.
• Various agencies 2019 - 21
Freelance writer / CD – creative strategy, copy, brand platforms, manifestos, pitches, social, CX, CRM / ABM content creation etc.
Freelance writer / CD – creative strategy, copy, brand platforms, manifestos, pitches, social, CX, CRM / ABM content creation etc.
Pitch wins: Amazon, Twitter, Google, BT and Marriott Hotels. Multi-award-winning campaigns for FC Barcelona and Marriott's MOXY hotels.
7 awards including several Drum winners.
Agencies: AnalogFolk, Haygarth, Impero, Qumin, We Are Fearless, Distillery, Gramafilm.
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The Marketing Store, (ECD), 2014 - 2018
Brief: "Modernise the agency" – transformed TMS into an award-winning integrated agency with work that connects brands, culture and people.
• Pitched, won, grew integrated creative including social, film and experiential for adidas, Carlsberg, McDonald’s, Red Bull, Sainsbury’s, Petronas.
• Took TMS to award recognition including their first D&AD Pencil (adidas). 29 awards / finalists: Effies (McDonald’s), Cannes Lion (Carlsberg), Campaign no. 2 press ad of the year (Carlsberg) etc.
• Innovation: Modernised work – AR campaigns for McDonald’s, influencer, crowd-sourced and VR work for adidas etc.
• eConsultancy wrote, “Probably the best content strategy” for Carlsberg.
• Recruited and developed talent into award-winning creatives – most headhunted by top agencies.
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Digitas, and Kitcatt Nohr (ECD), 2009 - 2013
Transformed Digitas from tech and build to an award-winning innovation-led agency with campaigns that connected people and brands.
Restructured the department and culture to offer more than 'messaging at' thinking.
• Wins: British Olympic Association, Nationwide, Puma, VISA Olympics (with Saatchi & Saatchi).
• Pioneered digital-first integrated campaigns: Nissan CRM x ATL – built creative hubs between TBWA and Digitas across Europe, Orange, P&G with Saatchi & Saatchi, Snickers, Lacoste etc.
• Ensured Digitas grew as a standalone creative agency while other agencies were subsumed into networks.
• 19 awards / finalists: Cannes Lions Eurobest, Revolution, DMA, Cristal, Cannes Lions Dubai Lynxetc.
• BIMA Digital Hot 100.
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• Wins: British Olympic Association, Nationwide, Puma, VISA Olympics (with Saatchi & Saatchi).
• Pioneered digital-first integrated campaigns: Nissan CRM x ATL – built creative hubs between TBWA and Digitas across Europe, Orange, P&G with Saatchi & Saatchi, Snickers, Lacoste etc.
• Ensured Digitas grew as a standalone creative agency while other agencies were subsumed into networks.
• 19 awards / finalists: Cannes Lions Eurobest, Revolution, DMA, Cristal, Cannes Lions Dubai Lynxetc.
• BIMA Digital Hot 100.
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Wunderman (ACD to Group CD), 2003 - 2009
Led the transformation from traditional CRM / DM to digitally led integrated thinking by pioneering digital-first, integrated awareness, acquisition, retention and loyalty creative for Land Rover, Orange, adidas and Motorola.
• Led multi-million pound pitch wins: Land Rover (integrated), adidas, Orange digital CRM, BBC (with Y&R).
• Y&R / Wunderman Team Land Rover founder – pioneered CRM x ATL campaigns versus matching luggage executions.
• 24 awards / finalists in 2 years including Cannes Lions, DMA and Campaign recognition.
• Delivered the 1st ever viral to air on BBC1
Led the transformation from traditional CRM / DM to digitally led integrated thinking by pioneering digital-first, integrated awareness, acquisition, retention and loyalty creative for Land Rover, Orange, adidas and Motorola.
• Led multi-million pound pitch wins: Land Rover (integrated), adidas, Orange digital CRM, BBC (with Y&R).
• Y&R / Wunderman Team Land Rover founder – pioneered CRM x ATL campaigns versus matching luggage executions.
• 24 awards / finalists in 2 years including Cannes Lions, DMA and Campaign recognition.
• Delivered the 1st ever viral to air on BBC1