CONTAGIOUS IDEAS
Hello, thanks for visiting.
I’m Sav, LinkedIn spells it 'Savage', a toff christened me Zak and a client once beamed, “Nice to see you Kawasaki”. “Err, which part of this looks Kawasaki?”.
Anyway, I’m an innovative, award-winning idea-first integrated CD / writer with a track-record in creating brand fame with entertaining, engaging, successful campaigns – some sent ripples through culture.
Stacks of social, film, eCRM, CX, loyalty, content co-creation, influencer work, print, OOH and VR.
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I like to:
• Create campaigns that don't look like advertising:
We know people don’t care about ads so I aim for work that earns the right to play a role – maybe entertains, distracts, is enjoyable for a moment or has 5 minutes of fame. Achieve that and you have a chance. Fire up passions and watch ideas self-propel. I search for concepts that include something unexpected, and always try to bake in a story.
We know people don’t care about ads so I aim for work that earns the right to play a role – maybe entertains, distracts, is enjoyable for a moment or has 5 minutes of fame. Achieve that and you have a chance. Fire up passions and watch ideas self-propel. I search for concepts that include something unexpected, and always try to bake in a story.
• Develop talent:
And see them head-hunted as they fulfil potential – well, win awards. Many now at leading agencies. Also, I've mentored under-privileged creatives with The Dots and D&AD.
And see them head-hunted as they fulfil potential – well, win awards. Many now at leading agencies. Also, I've mentored under-privileged creatives with The Dots and D&AD.
• Grow the potential of each account, and keep an eye on results:
Very proud of my track record on expanding creative opportunity and growing success for everyone .
Very proud of my track record on expanding creative opportunity and growing success for everyone .
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BIMA UK Digital Hot 100
Awards / finalist: Over 70, including a D&AD Pencil, DMA Golds, Cannes, Effies recognition etc.
Speaker: IPA, ad:tech, Marketing Week, Creative Review, The Guardian
Press: Contagious, Campaign, Metro, Creative Review
Judge: DMA, Cannes Lions Lynx, D&AD New Blood, Creativepool
Awards / finalist: Over 70, including a D&AD Pencil, DMA Golds, Cannes, Effies recognition etc.
Speaker: IPA, ad:tech, Marketing Week, Creative Review, The Guardian
Press: Contagious, Campaign, Metro, Creative Review
Judge: DMA, Cannes Lions Lynx, D&AD New Blood, Creativepool
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• Uncommon Creative Studio (CX & Integrated Creative Director) 2024 - present.
Award-winning British Airways: for close to 2.5 years I've led, transformed and grown creative for British Airways across the customer experience, from their entire CRM lifecycle to launching and integrating partner loyalty programmes on social, OOH and press (Uber, Sainsbury's, Pizza Express, Royal Caribbean and more).
DMA silver and bronze.
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• MRM McCann / McCann 2022 - Dec 23
Writer / CD – OOH, press, social, CX, CRM / ABM content creation etc. across MIND, NEOM, International Women's Day, Aramco Golf.
Writer / CD – OOH, press, social, CX, CRM / ABM content creation etc. across MIND, NEOM, International Women's Day, Aramco Golf.
Effies Shortlistings.
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• Various agencies 2019 - 21
Freelance writer / CD – creative strategy, copy, brand platforms, manifestos, pitches, social, CX, CRM / ABM content creation etc.
Freelance writer / CD – creative strategy, copy, brand platforms, manifestos, pitches, social, CX, CRM / ABM content creation etc.
Pitch wins: Amazon, Twitter, Google, BT and Marriott Hotels. Multi-award-winning campaigns for FC Barcelona and Marriott's MOXY hotels.
7 awards including several Drum winners.
Agencies: AnalogFolk, Haygarth, Impero, Qumin, We Are Fearless, Distillery, Gramafilm.
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The Marketing Store, (ECD), 2014 - 2018
Brief: "Modernise the agency" – transformed TMS into an award-winning integrated agency with work that connects brands, culture and people.
• Pitched, won, grew creative remit including social, film and experiential for adidas, Carlsberg, McDonald’s, Red Bull, Sainsbury’s.
• Took TMS to award recognition including their first D&AD Pencil (adidas). 29 awards / finalists: Effies (McDonald’s), Cannes Lion (Carlsberg), Campaign no. 2 press ad of the year (Carlsberg) etc.
• Took the agency into new disciplines – integrated, social, film, VR, AR work for adidas, McDonald's etc.
• eConsultancy wrote, “Probably the best content strategy” for Carlsberg.
• Recruited and developed talent into award-winning creatives – most headhunted by top agencies.
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Digitas, and Kitcatt Nohr (ECD), 2009 - 2013
Transformed Digitas from tech and build to an award-winning, idea and innovation-first agency.
Restructured the culture to offer more than 'messaging at' thinking.
• Wins: British Olympic Association, Nationwide, Puma, VISA Olympics (with Saatchi & Saatchi).
• Pioneered customer-first integrated campaigns: Nissan CRM x ATL – built creative hubs between TBWA and Digitas across Europe, P&G with Saatchi & Saatchi etc.
• Ensured Digitas grew as a standalone creative agency while other agencies were subsumed into networks.
• 19 awards / finalists: Cannes Lions Eurobest, Revolution, DMA, Cristal, Cannes Lions Dubai Lynx etc.
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• Wins: British Olympic Association, Nationwide, Puma, VISA Olympics (with Saatchi & Saatchi).
• Pioneered customer-first integrated campaigns: Nissan CRM x ATL – built creative hubs between TBWA and Digitas across Europe, P&G with Saatchi & Saatchi etc.
• Ensured Digitas grew as a standalone creative agency while other agencies were subsumed into networks.
• 19 awards / finalists: Cannes Lions Eurobest, Revolution, DMA, Cristal, Cannes Lions Dubai Lynx etc.
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Wunderman (ACD to Group CD), 2003 - 2009
Led the transformation from traditional CRM / DM to digitally led integrated thinking by pioneering digital-first, integrated awareness, acquisition, retention and loyalty creative for Land Rover, Orange, adidas and Motorola.
• Led multi-million pound pitch wins: Land Rover (integrated), adidas, Orange digital CRM, BBC (with Y&R).
• Y&R / Wunderman Team Land Rover founder – pioneered CRM x ATL campaigns versus matching luggage executions.
• 24 awards / finalists in 2 years – Cannes Lions, DMA, Campaign recognition.
• Delivered the 1st ever viral to air on BBC1.
Led the transformation from traditional CRM / DM to digitally led integrated thinking by pioneering digital-first, integrated awareness, acquisition, retention and loyalty creative for Land Rover, Orange, adidas and Motorola.
• Led multi-million pound pitch wins: Land Rover (integrated), adidas, Orange digital CRM, BBC (with Y&R).
• Y&R / Wunderman Team Land Rover founder – pioneered CRM x ATL campaigns versus matching luggage executions.
• 24 awards / finalists in 2 years – Cannes Lions, DMA, Campaign recognition.
• Delivered the 1st ever viral to air on BBC1.