I wrote this Happy Chinese New Year film for FC Barcelona . 6 million+ views in 3 days.
The pressures of China’s economic growth have created a fragmentation of families and a decline in cultural conventions. Traditionally, at Chinese New Year, families would reunite with 热闹, – the noisy bustle of happy preparations, as important as the celebration itself. They would broom out the old year, decorate, and cook while kids played freely. Today's adults long for the bygone atmosphere of their childhood.
We felt FC Barçelona could help to bring people and families together in a culturally relevant way.
A young boy, at a loss as his family prepares for New Year, sees, or imagines, FC Barçelona stepping into his home to help bring friends together.
The pressures of China’s economic growth have created a fragmentation of families and a decline in cultural conventions. Traditionally, at Chinese New Year, families would reunite with 热闹, – the noisy bustle of happy preparations, as important as the celebration itself. They would broom out the old year, decorate, and cook while kids played freely. Today's adults long for the bygone atmosphere of their childhood.
We felt FC Barçelona could help to bring people and families together in a culturally relevant way.
A young boy, at a loss as his family prepares for New Year, sees, or imagines, FC Barçelona stepping into his home to help bring friends together.
Resonated with fans the world over.
Multi-award winning.
