I came up with the pitch-winning social-first integrated concept that mobilised the UK to feel like they were part of TeamGB. 'Our Greatest Team' delivered 3,665,468 pledges of support, underpinning the campaign before, during, and after the Olympics.
Insight: Athletes perform better when they know the crowd is behind them – we rallied the UK.
OUR GREATEST TEAM | 500 ATHLETES, 60 MILLION STRONG – Headline and key visual. Won an 8-way pitch
Screenshot just after launch – 38332 unique pledges of support
Every sport invited the UK to support TeamGB
Pre-Olympics: People power was mobilised a year ahead of the Olympics – our beautiful Olympics.org.uk site invited the UK to ‘JOIN OUR GREATEST TEAM’. Mobilising the UK, we delivered their real-time messages of support.
Celebs, legends and athletes turbocharged 'JOIN OUR GREATEST TEAM' across YouTube and social media
Just some of the 3.5m+ pledges of support from the public on social media
The headline came to life as a physical store
Post-Olympics: The 'Our Greatest Team' headline framed TV coverage, press articles and the national parade that thanked athletes and volunteers. The legacy lives on into 2022.
Role: ECD / pitch-winner / writer.
