I created, wrote and pitched successful creative strategies, campaign platforms, manifestos, big ideas and TOV guidelines that won Marriott Hotels, Twitter, BT, Pedro Garcia (premium fashion) while freelancing for various agencies.
TWITTER X
This pitch-winning creative strategy and manifesto democratises possibilities for all developers, not just an elite few – we rallied the dev community to #BuildWhatsNext by inspiring them to harness back-end Twitter X data to make the world better, especially with issues that concern us all – from changing weather patterns to equality and diversity.
Below are 2 of several films built on the creative platform.
Created the pitch-winning campaign platform, manifesto and campaign thought-starters with Gramafilm.
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PREDRO GARCIA (premium-fashion footwear)
Big Idea: Every Step Counts
Pitch-winning creative strategy and TOV.
In a globalised world our young fashionista doesn’t want to be like everyone else. She wants to be herself...
Advertising based on my Big Idea: Every Step Counts – work is entering the market.
...as you step forward, as you place one foot in front of the other, Pedro Garcia will walk in-step with you.
Created the Big Idea and campaign manifesto with Qumin.
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BT / EE
Pitch-winning – also delighted with this. Confidential but this is a behaviour-changing big idea, manifesto and execution-rich campaign. Should go live later this year.
Freelance at AnalogFolk.
