Idea: 'Sometimes means'.
OOH
Four core ads across various media addressed the cost-of-living crisis, burnout, loneliness and depression. The 4th ad places the reader in the mind of someone who wants to be available to talk to someone who may need support.
The nation used campaign assets and materials to start conversations. #TimeToTalkDay enabled people and organisations to be ready to help.
Mind's incredible teams were ready to offer support.
Concepted, written and crafted as the writer with Rick Blackburn on art at McCann.
