This 'choose your own path' immersive eCRM experience dramatises the car's power by implying a town's inhabitants have fled due to a dark force. Empty diner? Deserted motel? Interactive location with a car 360°.
"Campaign more than paid for itself." Highly successful: over £1m sales generated.
"Campaign more than paid for itself." Highly successful: over £1m sales generated.
Gold DMA winner
You're on your own in this immersive interactive mystery.
Explore the clues – from one building to another.
Every interaction is an eCRM touchpoint. From forms to photos.
Interact with the ghostly car, when you find it.
Role: Hands-on CD
