PUMA – DREAMCATCHER
With Ukraine hosting the Euros, we created a series of films with Kseniya Simonova, sand artist winner of Ukraine’s Got Talent. Her sand art films captured the childhood dreams of footballers, Cesc Fabregas, Tomas Rosicky and Gianluigi Buffon.
The films were shown on Ukrainian TV, plus Kseniya gave a live performance at the Euro final in Kyiv.
Made national news, including a 15 minute TV interview.
/////////////////////////////////////////////////////////////////////////////////////
STAROPRAMEN – TALES OF THE UNCONVENTIONAL
An integrated campaign with retail and experiential at its core. Staropramen stood for little. We repositioned the beer brand with ‘Discover the Unconventional’ and launched new Staropramen in a derelict cellar with a showing of Bram Stoker’s iconic Dracula movie. Ghouls and Victorian entertainers terrified the audience. Anticipation and buzz spread via social media. Limited numbers for the night drove desirability.
/////////////////////////////////////////////////////////////////////////////////////
VW LEMON – CHIPSHOP WINNER
I parodied one of Bill Bernbach's most iconic ads to highlight VW's emissions scandal.
/////////////////////////////////////////////////////////////////////////////////////
LANDROVER – GO BEYOND TV
An online TV channel dedicated to ‘Going Beyond’ – but not about cars. Average viewing time: 63 minutes. Cannes Lions recognised too.
