This campaign launched Nissan Juke by inviting young people to create music with a rooftop mixing deck app and promote it via their social network. The greater the engagement, the higher they climbed up a league table.
An app, integrated campaign and live event reached 10.7 million unique users – one in six of the UK population. An extra month was added to new car orders.
Why a mixing deck? To shift Nissan Micra prejudice in young audiences.
An app, integrated campaign and live event reached 10.7 million unique users – one in six of the UK population. An extra month was added to new car orders.
Why a mixing deck? To shift Nissan Micra prejudice in young audiences.
DMA Gold Winner
Mix your track – each car is a fader
Promote your track across your social network – most plays and shares climbs to the top of the chart
Winner's track professionally mixed and performed by La Roux. Most voted for 1000 entrants invited to the gig
Role: ECD
