adidas believes creativity can change lives. The brand mantra, ‘Here To Create’, is practiced, not preached with Creator Base where 3000 creators were inspired to co-create and empowered to make their mark today so that they can smash barriers, tomorrow.
Created when ECD at TMS.
Creativity can change lives – England women's pros, music artists, DJs and bloggers inspired audiences. 1 event winning creator had his pitch design built for his local community by Adidas – literally changing lives.
3000 people designed boots, shirts and posters. Buzz spread before, during and after the event via social media.
