Land Rover, as an England rugby sponsor, asked us to create as much eCRM noise as higher tier sponsors. I steered, directed, developed and sold-in this film instead of expected banner advertising. We outshouted other sponsors, reaching millions. Played and discussed on BBC1 – 2 minutes and 37 seconds on public service TV. Made Sky TV, the press and delivered 250 leads including 67 test drive requests.
The insight: rugby fans look down on football.
The insight: rugby fans look down on football.
The sequel: My concept, 'The horse does all the work' with Zara Phillips made the press too. This film, using the same footballer as the rugby viral delivered over 1m unique viewers.
Made the press
Role: Hands-on ACD – across the scripts, shoots and especially the edits.
