McDonalds Happy Readers – Marketing Society Awards

Fighting child illiteracy with voice activated product design.

This campaign and app, borne of a society-based child literacy problem, uses word recognition to trigger sounds, animation and effects to enhance Roald Dahl stories.

Through never-seen-before innovation, the tech recognises spoken words and enhances the reading experience with sound effects and animations creating a magical, memorable and family bonding reading experience. We created 8 interactive books with an immersive in-store activation, stop-frame TVC, social content and PR.

Finalist, Marketing Society Excellence Awards

Role: ECD

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