To underscore Snickers’ energy credentials, this digital-first campaign invited potential players to take part in the World’s longest football match. The motivational insight – everyone wants bragging rights, led to a contagious social media driven recruitment campaign. Underpinned by a TVC, PR, retail and press, we reached 10 million people, had 18000 applicants, increased sales by 36% and set a new Guinness World Record.
Resonated culturally – a TV documentary was made about the campaign.
Cannes Lion Lynx winner and more.
Resonated culturally – a TV documentary was made about the campaign.
Cannes Lion Lynx winner and more.
Role: ECD – and advocate of this stretch concept – an unexpected solution to the brief.
