NISSAN LEAF – SELECT A MYTH
eCRM BRIEF: Switch more people onto 100% electric driving. We built a myth buster calculator ad campaign that compares the LEAF’s mpg with your car's. A live social media forum armed with LEAF community managers debunked electric car myths.
Confidential but test drives and hot leads dramatically increased.
eCRM BRIEF: Switch more people onto 100% electric driving. We built a myth buster calculator ad campaign that compares the LEAF’s mpg with your car's. A live social media forum armed with LEAF community managers debunked electric car myths.
Confidential but test drives and hot leads dramatically increased.
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NISSAN – WHAT'S YOUR THRILL QUOTIENT?
eCRM BRIEF: Nissan asked us to shift brand opinion through the JUKE model – positioned as ‘built to thrill’.
We enlisted psychometric expert, Professor Marvin Zuckerman to prove that we're predisposed to thrill. By assigning a value to everyone's 'thrill quotient', we created socially competitive currency that pitted individuals against one another.
Results: 229,148 unique visitors | 32,356 competition entries | reach of 3.5m as people out-thrilled each other
"TV level of reach but TV doesn’t build brand engagement, only awareness”, Jon Parslow, Head of Marketing Communications & Digital, Nissan UK.
We enlisted psychometric expert, Professor Marvin Zuckerman to prove that we're predisposed to thrill. By assigning a value to everyone's 'thrill quotient', we created socially competitive currency that pitted individuals against one another.
Results: 229,148 unique visitors | 32,356 competition entries | reach of 3.5m as people out-thrilled each other
"TV level of reach but TV doesn’t build brand engagement, only awareness”, Jon Parslow, Head of Marketing Communications & Digital, Nissan UK.
Film | science | thrill test
Your thrill profile compared with friends and the UK
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NISSAN KURO KONFESSIONS – REVEAL YOUR DARKER SIDE
Kuro means black in Japanese, so we went dark to launch the Nissan Kuro by inviting people to confess their secrets while inside the car. The campaign went viral once content was posted, shared and voted on.
Role: Hands-on CD
