adidas – THE M.E. I CAN BE
eCRM pitch-winner: Empowering Gen-Z girls to be who they want to be through 5 principles we suggested to Missy that she harnessed to build her career: pro-women support, anti-violence, pro-education etc. She believed in the idea so much that she even recorded a track.
Missy stimulated ‘Have your say’ contributions creating a global community. Underpinned by an easy-to-use interactive collections catalogue.
190,000+ visits in the first 3 months. Dwell time: 12 minutes+. The campaign lasted several seasons and won awards, including Campaign silver.
Missy stimulated ‘Have your say’ contributions creating a global community. Underpinned by an easy-to-use interactive collections catalogue.
190,000+ visits in the first 3 months. Dwell time: 12 minutes+. The campaign lasted several seasons and won awards, including Campaign silver.
