Red Bull had no relevance in that final working hour at the office – when energy levels are low. We hijacked the motivational meme world with 15 second parody films. Who needs pep-talks? Have a Red Bull. To drive participation, we invited viewers to post their worst motivational nonsense – the best of which we converted into short films.
The manifesto for Self-Help since 1987
#GivesYouWings boosted the campaign's social success
A selection of the shorts. The final one features a viewer's least favourite meme which we animated.
Role: ECD
