“Don’t ***k it up Sav”, said Carlsberg's CMO after I won the social media account without a pitch.
Turned a brand and product into social currency – making Carlsberg relevant to everyday life by democratising the strapline. Our Carlsberg newsroom enabled of-the-moment ideas to be swiftly concepted, produced and launched.
Cannes Lions (shortlist), Campaign No.2 press ad of the year, Masters of Marketing, The Drum, Creativepool, Marketing Week and MAA awards.
Client said, "Marketing had taken the brand as far as it could go".
"Probably the best content strategy", e-consultancy.
Turned a brand and product into social currency – making Carlsberg relevant to everyday life by democratising the strapline. Our Carlsberg newsroom enabled of-the-moment ideas to be swiftly concepted, produced and launched.
Cannes Lions (shortlist), Campaign No.2 press ad of the year, Masters of Marketing, The Drum, Creativepool, Marketing Week and MAA awards.
Client said, "Marketing had taken the brand as far as it could go".
"Probably the best content strategy", e-consultancy.
Some examples of #ProbablyTheBest finding a place in everyday moments
Newsworthy content: '#ProbablyTheBest use of your Oystercard' made The Mail Online's front page...
...giveaway 'beerquets' redefined Valentine's.
Concepted at 9am, shot and edited by lunch and by end-of-play reached 6 million people (Mail Online published it as a news story).
Role: ECD with a personal responsibility to the Carlsberg CMO after being awarded the creative account without a pitch.
