“Don’t ***k it up Sav”, said Carlsberg's CMO after I won the social media account without a pitch.
We made Carlsberg relevant to everyday life by democratising the strapline. Our Carlsberg newsroom enabled of-the-moment ideas to be swiftly concepted, produced and launched.
Cannes Lions (shortlist), Campaign No.2 press ad of the year, Masters of Marketing, The Drum, Creativepool, Marketing Week and MAA awards.
Client said, "Marketing had taken the brand as far as it could go".
"Probably the best content strategy", e-consultancy.
We made Carlsberg relevant to everyday life by democratising the strapline. Our Carlsberg newsroom enabled of-the-moment ideas to be swiftly concepted, produced and launched.
Cannes Lions (shortlist), Campaign No.2 press ad of the year, Masters of Marketing, The Drum, Creativepool, Marketing Week and MAA awards.
Client said, "Marketing had taken the brand as far as it could go".
"Probably the best content strategy", e-consultancy.
Some examples of #ProbablyTheBest finding a place in everyday moments
Newsworthy content: '#ProbablyTheBest use of your Oystercard' made The Mail Online's front page...
...giveaway 'beerquets' redefined Valentine's.
Agile creative meant concepting at 9am, shooting and editing it by lunch and with organic growth, by end-of-play had reached 6 million people (Mail Online published it as a news story).
Role: ECD with a personal responsibility to the Carlsberg CMO after being given the creative account without a pitch.
