Contagious ideas | Cultural moments

Creative Director • Writer • Social, CRM, CX • BIMA 100

MIND: TIME TO TALK DAY 2024
Integrated: OOH, radio, social, print
Adidas GLITCH – D&AD Pencil winner
Influencer, social, app and experiential
Marriott Hotels, Where Brave Starts – 7 awards
Social co-creation by a marginalised community
Supercharging Change – International Women's Day 2023
Brand platform | Concepts, content, films, copy | CRM
McDonald’s Monopoly – Integrated. 2x Effies finalist
Idea: Prize Choice – you choose the next TV ad episode via Twitter
Aramco Ladies Team Series Golf
Social campaign platform for women's pro golf – part of the Ladies European Tour
FC Barçelona SPRING INTO COLOUR – Triple award-winner
Animated film that went viral – 7m+ views that sparked social chatter
State-of-the-art CRM – Effie shortlist
2023 – ABM enabled B2B emails & social media
McDonalds AR Snapchat – UK's best performing Snapchat
Snickers World's longest football match – Cannes Lions
Cannes Lions Lynx winning | Guinness World Record
Nissan Behind The Hit – DMA Gold Winner
CRM | Social | Experiential
Carlsberg – "Probably the best content strategy"...
...according to eConsultancy. Multi award-winning social and content. Created a reason for Carlsberg to be part of UK culture.
Adidas puke cube
360° Virtual Reality experiential with no headset
Twitter X, BT & more pitch wins
Creative strategy, manifestos, platforms
Carlsberg – Campaign's no.2 press ad of the year
#ProbablyTheBestBoss
British Olympic Association – OUR GREATEST TEAM
500 ATHLETES, 60 MILLION STRONG
Amazon – a day in the life of a Fulfilment Centre
Pitch won during the pandemic
Carlsberg – The King's Speech
Alternative Boxing Day speech
Land Rover Park Life – first brand 'viral' on BBC1
Award-winning | PR | CRM
Red Bull Self-help since 1987
We Give You Wings with spoof self-help shorts
Range Rover Sport Abandoned – DMA Gold Winner
Immersive & interactive spooky thriller | CRM
McDonalds Happy Readers – Marketing Society Awards
Fighting child illiteracy with voice activated product design.
Adidas – creator base
Experiential – inspiring London's young female and male footballers to overcome obstacles and tackle prejudice
Nissan x Google Streetview collab
Cutting-edge innovation that geo-locates you and drops Nissan Juke into Streetview™ | CRM
Older leftfield work – Cannes Lions & Chip Shop Awards
Nissan digital-first integrated work & product design
CRM
Pioneering adidas digital retail